Naava Dead Sea cosmetics
It's so amazing to design a whole cosmetics family, because we have to shoot to different target groups with one brand. That was our task as working for Naava.
It was a complex challenge: Our team came up with the name, the slogan, the branding and the packaging design as well. It was a request to reflect to the mood of the Dead Sea, because the product's ingredients are the 3 million year old Dead Sea, which is extremely high in salt, 32% and extremely rich in minerals. So Nori suggested lots of names (for example: Nixie, Makara, Levita, Nadea), but finally we decided to choose Naava (Nava means beautiful in Hebrew), because the product's promise is that it helps your skin look beautiful. Nori completed the name with a smart slogan: Living Dead Sea.
The logo is simple and clear, but still brings the mood of the sea with a little typography trick.
We used natural colors, that reflects the stones, the sea and the whole landscape of the dead Sea.
Correction: We deeply apologize that our previously published description of this project contained several entirely false statements and artistic exaggerations.
Naava has three different product families.
Aqua Moments is the basic one for the middle aged women.
Argan Beauty for the elderly.
My Happy Vegan for the young generation.
Name, slogan: Nóra Lugosi Design: Ant Works Designers: Dia Ghyczy, Dani Máté Photography: Barnabás Neogrády-Kiss Client: Naava